How Much A SEO Process Costs

Gyula Olah - electrical engineer, author, publisher

Gyula Olah – electrical engineer, author, publisher

Some say SEO is not so important because it is only for marketing purposes. I do not share their opinion at all!

In my opinion, if you want to be found on the Internet, you would want to use the best strategies to get a higher ranking position. SEO investments provide the best ROI (Return On Investment) for most businesses. As I’ve mentioned before (just remember the “black tie” searching topic on What Does A Search Engine Do And Why page), it is vital for your business that your product or service will come up on the 1st SERP.

To be honest, it it easy to say how much a full SEO Report costs but more difficult to predict how much an entire Process will cost e.g. escorting a new site from N/A status to – let say – PR5. The reason is that anyone can find very useful and free software and sites to create a simple report of the current status of your site.  This simple report may consist of listing the basic parameters – you could see them in The Importance And Usage Of Meta Tags section, on this site.

Perhaps it is not good for my own business, but I have to declare that you shouldn’t spend a penny for the services which simply offer you some kind of Submission Service to thousands of Search Engines. Almost every smaller Search Engine uses – and their search process is based on – mostly – Google’ s, Bing’s and Yahoo’s  data (not forgetting some other bigger ones among others ASR, Amidalla, Jayde, EntireWeb, SonicRun, WebSquash, ScrubtheWeb, and so on). As to prove it, simply visit the old altavista.com and you’ll find Yahoo there. So, you should concentrate on submitting to these significant ones.
When you had launched a new site and you are found on the Internet (after a week) using any browsers it means that your existence is recognized by the big ones. But your existence itself doesn’t mean that you have reached a good position (ranking) compared with your competitors! To be ranked costs money and time.
On the other hand, it is compulsory to introduce your new site and the changes you made to Google Webmasters and Bing regularly by submitting your sitemap and your new links, posts. It is also useful to submit your sites to the bigger Search Engines mentioned above. If you hire someone to do this work for you, it is also your decision but you have to be aware of the fact that it will cost you money compensating the the time you should normally spend on this project. This is also a part of SEO.

Where to begin with SEO process without significant investment?

You can examine the Visibility Score of your site simply visiting http://www.scrubtheweb.com (and choosing Free Meta Tag Analyzer) or measure some important parameters using for this purpose developed plug-ins integrated into your browsers, for instance SEO Quake. I do want to popularize  it because you will be able to see for instance Google PR, Google and Bing links, Alexa Rank, Age, number of Tweets, Facebook likes and many more parameters of the visited site at once when the site appears. You can download this plugin (tested for security and approved by mozilla.org) on http://SEOQuake.com page for FireFox, Google Chore, Opera and Safari and integrate it into your browser with one click.

Although, you can gain numerous important data which are useful not only for the experts, it is the surface only. But, without interpretation, suggestion and recommendation – and being not aware of the meanings of these data – this information will remain not more than numbers. If the report comes with suggestions and explanations, this can be considered an acceptable one. However, it may cost you money. It is a simple report, an analysis and it doesn’t mean that your (supposed) errors will be fixed and you will reach PR10 and 1st Google SERP position within 2 weeks.

Where can you find such kind of reports and report-makers?

If you haven’t got the chance to gain the necessary knowledge yet, the best way is to ask your tech-savvy friend to create a report for you or hire someone for this job. The price? It depends. A simple report, without fixing the possibly errors begins from $5 just to cover the time of the report-maker who works for you – and instead of you – vising your site and creating it.

If you want to get more such as fixing your bugs, you would want to spend more on it. If you want to hire someone to do this task for you, you have to be aware of the following criteria:

First of all the the optimizer stuff (or the guy who makes it) should know something about the current status of your page. Then, he will analyze it – 1st Tier -, and he can decide what to change on the 2nd Tier or the next Tiers.
Usually it is not enough to examine your site/page only once, because it has to be examined how the  changes take effect. The more work required definitely means more cost. Generally a SEO Optimization Process requires permanent care from the personnel which means constant supervising and vigilance to encroach at any time if something is wrong, like a baby-sitting. It takes time and – together with it – money. I’d like to emphasis it again: if you hire someone he will work instead of you and substitutes you in the backround.
The duration of the process depends on the Page structure (content,Title, keyword, meta tags, headings), so it can be a longer process. You have to be aware of the facts, that:
1. For the changes he ought to use an FTP connection (given by you to him) and need your personal log-in data. It is question of trust and confidence from your side.
2. A good visibility score and excellent overall SEO result might not mean increasing of your revenue at once. The profitability of your site depends on your niche, marketing strategy, competitors, business environment and other circumstances. So, it is almost impossible to take any responsibility for your forthcoming revenue as an influence of your better SEO.
But, before the beginning I’d like to warn you: make pre-calculations on how much you want to invest a how long it will take your investment to return. If you accept these facts and you know how much you want to spend on it, you can begin this long time process.

My suggestion is to have your page be analyzed first. It costs almost nothing. Then, being aware of the facts you can decide what to do in the future.

 Now, let’s see what other respected SEO marketers write about this question:

I am quoting this because I haven’t found a better expression of my own idea of this. Source: SearchEngineWatch.com (PR7); http://searchenginewatch.com/article/2267471/How-Much-Should-You-Spend-on-SEO-Services

Typical SEO Costs

So, what should you expect to pay? Here’s a survey of the range of the costs according to the payment models described above.

  • Monthly retainer: $750-5,000 per month. Within this range, the amount that a client pays depends on the size of their business and the extent of services provided by the agency. On the lower end of this spectrum are small SEO agencies that offer a limited range of services. On the upper range are businesses with greater needs working with full-service SEO agencies. Most businesses pay between $2,500 and $5,000 for a monthly retainer.
  • Contract services at fixed prices: price variable. Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000).
  • Project-based pricing: price variable. Since there are a variety of projects, there is a wide range of prices. Most projects cost from $1,000 to $30,000.
  • Hourly consulting rate: $100-300/hr. SEO consultants, whether individuals or agencies, usually charge between $100 and $300 per hour.

(Some of these figures are taken from a 2011 SEOmoz survey of 500 consultants and agencies.)

Things You Should Be Suspicious of

Any discussion of SEO agencies and pricing isn’t complete without a few warnings. To help you guard against indiscriminate SEO agencies with unethical business practices, read and heed. Be suspicious of the following promises:

  • Guarantees. SEO firms generally can’t provide guarantees due to the constantly changing nature of the industry.
  • Instant results. True, some SEO tactics can get “instant results” by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
  • #1 spot on Google. If an agency promises you the number one spot on Google, it sounds great. Hopefully, you’ll be able to get it. However, it’s not something that a firm can promise to hand over to you.
  • Costs lower than $750/month. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock bottom prices or “unbelievable deals.”
  • Shady link building services. Link building is a crucial part of SEO. You can’t have a highly-ranked site without inbound links. But there’s a dark side of link building. Link trust is gaining importance to appear high in the rankings. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services. You may even wish to ask them where they may be able to gain links for a business in your industry.

Things to Keep in Mind

As you begin shopping for SEO agencies and making your decision, be mindful of the following points:

  • SEO takes time. A monthly retainer is best. Think of SEO as a long-term investment. Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. In SEW’s Mark Jackson wrote, “The real value of SEO efforts are, generally, not realized in the first month(s) of the effort.” It’s true. SEOs don’t wave a magic wand and get instant results. Instead, they perform extensive operations that will produce results months down the road.
  • SEO changes, and your rankings will change, too. The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. One-and-done SEO tricks simply don’t work. It takes constant monitoring to keep your website ranking well and performing at top-notch levels.
  • Not all SEO services are created equal. Again, SEO isn’t about shopping around for the lowest prices. It’s about finding the finest agency you can. Look for an SEO agency that defines its scope of services, and takes the time to educate you.
  • SEO is important. Do it. The point of your website is to increase and/or improve your business. Unless people are finding your website, it’s not even worth having one. The smart thing is to pay what it takes to keep your site findable by the people who are looking.
  • Hiring an SEO agency is best. You may be thinking, “Can’t I just do this SEO thing on my own?” A tiny percentage of business owners or professionals have the skill and savvy to do their own SEO. Even so, comprehensive SEO takes way more time than most business owners can afford. Even an employee who “knows a lot about SEO,” will be hard-pressed to deliver the level of services and excellence found in a SEO agency. You’ll rarely come out on top if you try to go it alone, and you’ll never get the same level of ROI that you would with a competent SEO agency. –  Read more visiting the Source: http://searchenginewatch.com/article/2267471/How-Much-Should-You-Spend-on-SEO-Services

So, if you read these ideas above, you can take a more clear picture about the current market on SEO.

Summary and Conclusion:

1. If you want to check your site pages’ current status, you can do it using Free services. Having known what to do, you can optimize your entire site from SEO aspect. If you have time and endurance, it will cost you no money but time.
2. If you want to do your SEO yourself, you can do it with familiarizing yourself  with not only the basic things but learning more sophisticated techniques. You might want to be a member of some sites dealing with SEO (count on monthly or yearly membership fee).
3. If you haven’t got the necessary knowledge or simply haven’t got enough time to do a complete Optimization Process, then hire someone for this purpose.

In all cases it is entirely your decision how much you want to spend on a SEO Optimization Process. I wanted to show you the various opportunities.

I hope I could contribute to your better understanding concerning how much a SEO Process costs, so you could obtain a more clear picture about it now.

Thanks for reading!

Gyula Olah electrical engineer, author, publisher, the owner of SEO Service Guide site.

P.S.: for additional help, don’t hesitate to Contact Me. And, if you could not find the proper company, then hire me.


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