What is Keyword Density and how to check it in practice?

The definition of Keyword Density

How to check Keyword Density?

How to check Keyword Density?

We could see and read in my previous posts how important is to choose the proper keywords for a web page Content, Title, Meta tags, Description. Now, I’d like to show you how to check the percentage of your selected and placed keywords within your page content.

The explanation is very simple: Keyword Density is an indicator, a percentage of the number of times the selected keyword appears in the web page, divided by the full word number of your selected page. For instance, if you use 5 keywords on your particular page and your full content consists of 250 words (without HTML coding), the given keyword density is 5/250 = 0.02. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.02 x 100 = 2%.

How to check Keyword Density?

The most obvious solution if we count every single one of our keywords on the web page content, and devide this number by the number of all words we find there (not including HTML code!). Yes, this solution can work for small contents – however, it is also very time consuming and boring -, but cannot be the final choice if we have 1000 words on our page.
Instead of manually counting the words within your page, it is advisable to use other methods. There are numerous SEO Services offering SEO tools for measuring your Keyword Density. The most convenient is to visit them on their site, and ask them for this activity.
However, if you don’t want to visit any other services you can solve this measurement yourself at home, with your own, existing tools.

Just follow these simple steps to check keyword density on a page:

  • Copy and paste the content from your selected web page into a word-processing software program such as Word (if you use e.g. Microsoft Word).
  • Go to the ‘Edit’ menu and click ‘Select All’ (or use CTRL + A for this purpose on Windows). Now go to the “Tools’ menu and select “Word Count” (Microsoft Word displays the number of words on the examined page as default). Write down the total number of words in the page.
  • Now select the ‘Find’ function on the ‘Edit’ menu (CTRL + H on Windows). Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text at all.
  • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
  • Using the total word count for the page and the total number of keywords you can now calculate the keyword density, following the simple way I’ve mentioned above.

How to set up Keyword Density wisely?

The accepted standard for a keyword density is between 2% and 4.5%, to get recognized by the search engines and you should never exceed it. If the percentage is below 2%, your content will not be taken seriously because of lack of its relevance. In the case you exceed the 4.5% threshold, that is overdoing it with the keywords – keyword stuffing – on you web page content could get you be labeled as a spammer very soon. If you are labeled as a spammer, not only the spamming web page but your entire web site can be ignored by the search engines. Therefore, you have to be very careful before publishing your content, and double check your Keyword Density instead of rushing into a not deserved negative discrimination. I also would like to remind you to use only relevant keywords within your page content.

Always keep in mind, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords – key phrases – that relates to a different product or service. You must always take care of keeping the keyword density between 2% and 4.5%, it is a compulsory thing to do.

It is also advisable to read Google’s guidelines about the connection between keywords and the relevance of a site content regularly. Since Google changed its ranking algorithm, not the keywords but the content counts during a ranking process, and semantic writing is in the front instead of the obsolete keyword and page ranking methods.

I hope I could help you with this advice.

(As an interesting data (if you were really interested): the Keyword Density of this page is (incl. the focused keyword in this sentence): 3.5%.)

Gyula Olah electrical engineer, author, publisher, the owner of SEO Service Guide site.


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