What are Search Engine Optimization Basics? Why do you need SEO for your web site?
Suddenly, two questions were set up at the very first moment. How could it happen? Because they are both considered to important and significant ones and both need to be answered as quick as possible.
Let’s answer the “necessity of SEO” question first!
The reason is very simple: In the event you neglect to make use of SEO techniques to it’s fullest, no person is going to find your site. Consequently, you might want to use the best SEO techniques and tools if you want to get more visitors to your site. It means you should be aware of Search Engine Optimization Basics.
In order to help you I’ve decided to give you some guidelines beneath. Let’s see the very Basics of Search Engine Optimization!
Your domain and business name:
First of all, it is good to know that people will search for your products and services, so not your business name is interesting but the keyword(s) you use to promote it. This is why keyword research – that is how to choose keywords for your web site – is the most important factor.
Formerly, it was enough only to choose a domain name that was filled with your required keyword(s) in it. If the domain name, your keywords and even your business name matched – it is called EMD: Exactly Matching Domain – , you could get more visitors for simply this matching. Nowadays, after Google’s EMD update it is not as important as it was before, and you’ll get higher ranking only if your content is relevant, unique and high quality.
However, in spite of Google’s current EMD update, with choosing a keyword-matching – partly or entirely – domain name it is still advisable to make your web site simple to find when customers are searching for it on the web. In my opinion, you can still do it if you fulfill Google’s other requirements at the same time.
Your web site structure and content:
In my previous articles I wanted to highlight the importance of Title, Description, H tags – Headings -, and Meta tags belonging to your particular web site. Not only the Search engines like Google and Yahoo, but your visitors also love headers with a well-edited, descriptive and interesting content. Within your content H1 tag – main Headline – and H2 tags – sub-headline – are the most important ones. The length of your H1 tag won’t be too short or too long, generally 6-7 words, containing your best keyword(s) or key phrase. H2 tags can be a bit more descriptive, highlighting the most important features of your business and service. H3 and other sub headings can contain more specific descriptions of your business, such as various technical data, list of advantages, and so on. Well written headings may attract your visitors and persuade them to read your content. Bad headings will only increase you bounce rate.
Take your time to work out the best ones, it will be worth the time you spend during your research and site building. Never forget: you write and prepare your site for real people, not the Search Engines first. So, try to create a human readable content. Your site should be entertaining to be successful.
In my opinion, these small things can help boost not only your site rank on search engines but your popularity within the real people’s community as well.
The topics of your web pages:
It is quite obvious that your site has a kind of “landing page” where people come to first when searching for your main domain name on the Internet. It can be either your Blog Posts page (for example on a WordPress site) or any other pages if you have more, it is entirely up to you. On the screenshot on the right, as an example you can see the current setup of my WordPress site you are on, that is the Front Page will display a Static Page, and all blog posts will be found on Blog Page.
The most important thing is to take care of, that preserve every page of your web pages to a single topic. Do not attempt to promote all the things that you’re just willing to sell on only one post or a single article. This really confuses potential customers and prevents return visits. In the reality, a single-focus web page yields significantly better success results.
What about placing Videos, Flash and iFrame content on a web site?
As I’ve mentioned above, your site should be interesting and entertaining somehow. In order to accomplish your goals, you can use Video (e.g. youtube link), Flash (e.g an .swf file, logo, etc.) and iFrame (e.g. a product link) on your site of course, but DO NOT use them for SEO purposes. More exactly: be aware of the fact, that Video, Flash or iFrame cannot be read by the web crawlers – internet spiders -, thus will not be indexed at all. Therefore, it’s essential to make your content material that is readily visible to ensure that it to be indexed and optimized by the web crawlers, that is search engine spiders. This aspect is also very important and vital part of Search Engine Optimization Basics.
The necessary -and compulsory – ingredients: sitemap.xml and robots.txt
The sitemap.xml file:
As an example, just imagine e.g. a restaurant: you can order your meals easier if you know the menu. If you don’t know their offer, you can have slight ideas about it only. This “menu” is the sitemap of your site on the Internet: all pages, posts are listed there. When you create a site, your basic interest is to let others know about it, especially the major Search Engines like Google, Yahoo, Bing and Ask. Otherwise – however the Search Engines have recognized the presence of your site -, your web site, page(s) will not be indexed correctly and your site will not come up on the SERP (Search Engine Results Page). The exact process is, that after creating a web site and the accompanied sitemap.xml file, you go directly to Google Webmasters (https://www.google.com/webmasters/) and Bing Webmaster (https://www.bing.com/webmaster/), where you personally submit your sitemap and all your new links there (e.g. “Fetch as Google” section on Google Webmasters). This is similar to the process when the owner of the above mentioned example restaurant shows and introduces you the local menu in order to be aware of its exact content.
The robots.txt file:
When you have some “secret places”, the is directories, links on your site you do want to keep in secret, you might want to disallow Search Engines from indexing them. This file called robots.txt will tell them what is allowed on your site and which parts are not allowed to indexing. More exactly, the content of robots.txt will prevent search engines from indexing certain pages of your site. This file also tells where your sitemap.xml file is located. As you can see, you have to be careful when editing a content for robots.txt file.
Both files, sitemap.xml and robots.txt are located in the main – so-called root – directory of your site. You can learn more about sitemap.xml and robots.txt files on my What Is Indexing And PageRank page.
So, these are Search Engine Optimization Basics. I am quite sure, that if you follow the guidelines you will be able to reach your desired goals, that is your site will get higher ranking and your position will become significantly stronger on the market. Next time we’ll see some SEO tools and examine other useful SEO techniques.
Thank you for reading!
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