Why is it necessary to use Web Analytics Services?

Google Analytics Menu, example - Web Analytics ServicesThe importance and usefulness of Web Analytics Services is shown when we want to know more about e.g. our audience, where they came from – it is important if you are planning a campaign based on GEO Targeting -, how many visitors have been curious of your site, who was the referrer of your last visitors.

Basically, Google’s useful Analytics tool has been given to anyone for a very long time, http://google.com/analytics for Free. There you can analyze many parameters concerning your site’s visitors such as demographic data, language, using and the type of the visitors’ browser. In most cases this amount of data is more than satisfactory. Many people are even not familiar with the usefulness and utility of Google Analytics and how to use these relevant data.
Nonetheless, if you are planning a special, targeted campaign and do want to get more, enhanced, real time data – including social sites such as Facebook, Twitter, StumbleUpon, Reddit.etc. -, you would want to use other services besides Google Analytics as well, for instance HitsLink.com‘s Web Analyzer.

What extra will you get if you use special Web Analytics Services?

Data. Significant and relevant, real-time information about your Visitors.

You will find for instance:
Reports about your Audience: This will show you your Social Visitors, that is displays the current number of visitors from Facebook, Twitter, Youtube, Google+, Pinterest, LinkedIn, StumbleUpon, Diig, Reddit, Delicious, Mashable, MySpace, Bitly, Google URL Shortener, Yelp.
You will also get Reports from Referrers, Navigation, Clients, Campaigns, eCommerce Activity, Visitors Today, Current Visitors, Bounce Rate, # of Page Views, and many more.

You can check it out also, if you click on the DEMO below. About the Pricing: you’ll get 10% from any services, if you order the job using my link. Don’t forget about their offer: the 30 days Trial!

My assessment:

In my opinion, knowing where your visitors came from can be vital in most cases. Having all data, and knowing the starting points and the destination of your visitors can help you in making quick and efficient decisions, so it is worth the price.

I hope I could help you with this recommendation in the topic of Web Analytics Services.

Gyula Olah - electrical engineer, author, publisher

Gyula Olah
electrical engineer, author, publisher

Thanks for reading!

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