How to use keywords in page Titles?

T - Never forget to use keywords in Page Titles!

T – Never forget to use keywords in Page Titles!

In the previous article, Some Tips How To Choose Keywords For Your Web Site you could see the process of choosing the most appropriate and valuable keywords for your content. Now, we’ll examine other sections of your page, such as its Title. The Title Tag is really the most important part of search engine optimization.

It is strongly recommended to use your best keywords in web page titles. This title tag is different from a Meta tag, but it is surely worth considering it in relation to them. Whatever textual content one places within the title tag (that is between the <title> and </title> parts in the HTML script), it will appear in the title bar of browsers once they view the particular web page. The Title should be search engine friendly (e.g. max. 60 characters, NO underscores only dash(es), NO HTML, etc., but continue reading below) as well.

What is considered to a search engine friendly Title Tag?

The so-called search engine friendly Title Tag ought to be 60 characters or less in length. The reason is simple: not all search engines work equally. While some search engines will display even 80 characters or sometimes more, others solely 60. Your aim is to create the most appropriate Title that does properly in all major search engines like Google and Yahoo, and that is what search engine friendly means. The conducted research found 60 characters as the optimal length of the Title Tag and it works generally well with all major Search Engines and Directories.
But take care! Search engine friendly does not imply being optimized. In reality, a shorter Title is “healthier” with most all search engines, because the shorter your Title Tag, the more targeted it can be. If your Title is too short, it will have not any keyword value. If it is too long,  it could possibly be cut off by some search engines making your Title meaningless for your potential visitors. On the other hand, a long Title certainly contains more redundant words which will decrase your keyword density, that is the relevance of your Title. Now, let’s see the importance of the keywords in your page Title.

What is the role of keywords in page Titles?

Use Keywords In Page Titles - Example listing of this page you are currently on

Use Keywords In Page Titles
Example listing of this page you are currently on

Keywords play extremely important role in the Title of your page. The actual textual content you employ in the title tag is without doubt one of the most important and necessary components in how a search engine might determine to rank your web page. As well as, all major web crawlers will use the textual content of your title tag as the text they use for the title of your web page in your listings. This means, you have to take care of choosing the best keywords for the title of your page.

If in case you have designed your web site as a collection of web sites or linked pages and not only a single standalone Home Page, you should keep in mind that every page of your web site has to be search engine optimized.
What does it mean? The title of every single page, the keywords you use on that particular web page and the phrases you use within the content material must match together in order to draw traffic, that is visitors to your site. For instance, if you want to sell “cat food”, this key phrase has to appear in your Title, Description, keywords tag and in your content.

The unique mixture of these words and phrases and content material will draw customers using various search engine terms and methods, so be certain you capture all of the keywords and key phrases you want for every single product, service or info page.

What to avoid when selecting a Title for a web page?

Bad Post - as an Bad Post - as an Example - for introducing how NOT to Use Keywords In Page Titles. Avoid this way, please!Example - For Use Keywords In Page Titles. Avoid this way, please!

Bad Post – as an Example – for introducing how NOT to Use Keywords In Page Titles.
Avoid this way, please!

The most typical mistake made by small business owners once they first design their web site is to put their business or company name in every title of of each page. Truly, most of your potential customers or clients don’t bother to know the name of your company or business until after they’ve checked out your web site and determined it’s worth bookmarking. That is, the product or service is important first instead of your business name (except for well-known brands who may have obtained huge off-line customer base).

So, whilst you want your real or online business name within the title of the Home Page, it’s most likely a waste of your valuable keywords and space to place it within the title line of each web page on your site. Why not think about placing keywords within the title in order that your web page will display closer to the highest of the search engine listing.

Another advice is, that dedicating first three positions for keywords or key phrases in title avoiding the so-called stop-words such as ‘and’, ‘at’ is essential in search engine optimization.
Also do not forget to be careful not to exceed the allowed length (60 characters, with spaces) of your Title tags (read about the reasons above, please).


As you can see, you have to be very careful during finding out and editing your Title. First, The Title is the text what people – maybe your forthcoming customers – will see during a search and it must describe your business, on the other hand your Search Engine listing also depends on your page’s title. The better you choose your keywords for your title, the higher ranking you can get by the various search engines. This is why it is not only advisable but you must use keywords in page titles.

I hope I could help you in your tedious work with this advice.

Gyula Olah electrical engineer, author, publisher, the owner of SEO Service Guide site.

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